All the Memories in the World | An Interactive Experience About the Hidden Costs of the Cloud

About the Project

All the Memories in the World is a first-person game set in a DMSC data center ―a fictional digital infrastructure company― where you race against time to decrypt a memory before the facility locks down.

Navigate through the labyrinth of servers, discover hidden clues, and make choices that reveal the real-world environmental and social impact of our digital lives. Each interaction explores the physical reality behind the cloud: energy consumption, water usage, and the impact to the communities living alongside these facilities.

Digital infrastructure is critical infrastructure, and it's becoming more so as AI demands grow exponentially. Yet we tend to think of the internet as weightless and invisible ―the cloud is nowhere, it seems.

Data centers consume large amounts of water and electricity, affect communities living nearby, shape geopolitics, and transform our relationship with cultural memory.

By placing you inside a data center, we want the invisible to become visible. By employing an interactive medium we want to encourage you to participate in shaping our digital present and future. We don't have to be passive consumers depending on big tech deals with governments.

We have the right to question who controls and benefits from this infrastructure. The game seeks to bring these issues closer to a broader audience so we can think collectively about more transparent, sovereign, and community-centered approaches to our digital lives.

Our Vision

This project is the first step toward a larger initiative working with communities across Latin America to bring visibility to data center impacts.

Although these issues might seem distant, the fact is that we depend on this infrastructure for everything: Banking, healthcare, justice systems, viral videos... Regional specificities matter, especially in Latin America where the data center industry is still young, educational resources are limited, and regulatory frameworks remain weak.

What we want to build

A more ambitious game with deeper gameplay mechanics
A regional focus that reflects local contexts and concerns
Mobile portability for broader accessibility
A platform for communities across Latin America to connect and voice concerns

The Team

Pablo Espinosa

Project Lead

Anthropologist and digital humanities researcher focused on projects that promote inclusivity and social impact. He holds a master's degree in Digital Culture and Society from King's College London. His research and artistic practice examines the materiality of technology in its interfaces and infrastructures, and the ethical challenges and opportunities they present.

Valentina Moya

Research Lead

Communicator and digital content creator, specialising in science and environmental topics. With a Master's in Science Communication from Imperial College London, Valentina is interested in exploring storytelling and creating compelling and accessible content about science and technology across a range of formats and audiences. She is curious on the intersection between science, technology and society and ways to take part in decision-making processes.

Carlos Rizzi

Audio & Sound Design

Producer, composer, and multi-instrumentalist based in Bogotá who co-founded the independent labels Sabana Records and Portal Sur. His work focuses on sonic exploration through extreme sample manipulation, creating textures reminiscent of glitch, IDM, and ambient music. He has served as mixing and mastering engineer for numerous artists. Under the pseudonym Óptico, he has released music on various labels and performed as a DJ internationally, including shows in Berlin and Bogotá, while also creating soundscapes for installations, teaching experimental electronic composition workshops. He's currently working on his collaborative project NOI with producer Diego Cuellar (Las Hermanas), with a live performance format that blends ambient tranquility with braindance frenzy through improvisatory reinterpretations of his tracks.

Isabelle Samper

Video and Animation Production

I specialize in the conceptual development and creative editing of audiovisual projects. My academic background and work experience have allowed me to work in various art disciplines. The productions of my personal and collective projects are based on experimentation, ingenuity and resourcefulness. I am a creative, practical and versatile person and I seek to explore and experiment with various formats mainly in film, photography, music, animation and visual media.